Finding the Target Audience

Return to site

Finding the Target Audience

Aaron Eichler

· Target Audience

Minnesota-based executive Aaron Eichler holds an MBA from the University of Minnesota’s Carlson School of Management. Since 2017, he has led Strategic Consulting as managing director and founder. Through this company, Aaron Eichler assists organizations with a range of business management and finance matters, such as helping them in growing their businesses. Part of achieving growth is clearly identifying what the target audience is, but many businesses struggle with accomplishing this.

Target audiences refer to groups of consumers that are characterized by certain demographics or behavior. This includes gender, location, and income. Businesses need to have a clear target audience because this audience dictates how the business appeals to customers, how to go about marketing, and which products or services to add in the future.

To define their target audience, companies must start by looking at their business plan. This helps them review the features of their service or product to see what types of customers would benefit from it. It also helps business leaders determine how the product stands out from the competition and check whether it is an effective solution for the problem it’s solving. The people who would benefit the most from the product or service make up the company’s target audience.

Beyond that, companies must evaluate their current customers. Doing so grants businesses insight into the type of people who find value in their product, thus allowing them to target their future promotions and marketing efforts toward others belonging to this demographic. It’s also helpful for businesses to analyze the type of people who are visiting their website, even if those individuals aren’t purchasing anything yet.

Finally, businesses must understand their broader target market to narrow down their target audience. Looking at existing marketing strategies, reviewing the competition, and analyzing performance data and other information grants businesses a wider picture of their current environment. From there, they can more easily spot commonalities between different groups to ensure they do not miss any potential audience groups when narrowing things down.